Compete4LA aims to help level the playing field for local businesses that can support the region’s major sports, entertainment, and cultural events.

Built through a partnership between the Los Angeles Business Council Institute and the University of Southern California Sol Price School of Public Policy’s Center for Economic Development, this small business database was created to identify and target small, local businesses located in high-need, high-opportunity and priority neighborhoods specializing in the following fields:


Retail Trade

Wholesale Trade

Transportation & Warehousing

Arts, Entertainment, & Recreation

Accommodation & Food Services

Administrative, Support, Waste Management & Remediation Services

Professional, Scientific, and Technical Services

How the database was created

We engaged the ERI and produced a typology to identify neighborhoods in Los Angeles County with small and underserved businesses that are ready for investment and are prepared to participate in contract opportunities for major capital infrastructure projects. Our methodology focuses on neighborhoods where strategies to target small, people of color-owned, and women-owned businesses could both stimulate economic growth and address poverty. We start the neighborhood-level analysis presented in this report with identifying three types of neighborhood: high-need neighborhoods, small business priority neighborhoods, and high-opportunity neighborhoods. We overlay these three neighborhood types to identify the census tracts that are high-need, high-opportunity, and could benefit from investment in small businesses. We then determine three tiers of investment areas, excluding those neighborhoods that are already doing well or have too low a population size. These investment areas include: Tier 1: Information Short, Tier 2: Opportunity Rich, and Tier 3: Equity Ready. Through this analysis we provide a guiding frame for investment in minority owned business owners and their communities.

Read our full methodology here.

Advisory Council

Sonya Blake
President & CEO
Valley Economic Alliance

Scott Bosarge
Senior Vice President, Business Services

Bob Graziano
LA Sports & Entertainment Commission

Shannon Hoppes
Chief Procurement Officer
City of LA

Jennifer Ito
Research Director
USC Dornsife Equity Research Institute (ERI)

Dion Jackson
Program Director
USC Center for Economic Development (CED)

Antonio Manning
CEO & President
Affordable Living for the Aging

Mary Leslie
LABC Institute

Leonard Mitchell
Executive Director
USC Center for Economic Development (CED)

Mark Morales
Vice President, SBA & Supplier Diversity
City National Bank

Dr. Manuel Pastor
USC Dornsife Equity Research Institute (ERI)

John Reamer, Inspector of Public Works
Director of the Bureau of Contract Administration
City of LA

Brenda Shockley
Deputy Mayor of Economic Opportunity & Chief Equity Officer
City of LA

LABC Institute Leadership Council Co-Chairs

Brad Cox

Senior Managing Director, Trammell Crow Company Chair LABCi

Jon Vein

Los Angeles Convention and Tourism Board of Commissioners

LABC Institute Leadership Council

Scott Bosarge

Antonio Manning
Affordable Living for the Aging

Dennis Huang
Asian Business Association

John Reamer
Bureau of Contract Administration
City of LA

Luci Ibarra

Alicia Wachtel Osin
Cedars Sinai

Motz Feinberg
Cedars Sinai

Mark Morales
City National Bank

Robert Sausedo
Community Build

Armen Ross
Crenshaw Chamber of Commerce

Kevin Blackburn
Federal Home Loan Bank of San Francisco

Gene Hale
Greater Los Angeles African American Chamber of Commerce

Richard Ziman
The Rosalinde and Arthur Gilbert Foundation; Founding & Vice Chair

Shatarra Jackson
Hathaway Dinwiddie Construction Company

Paul Silvern

Mikal Quarles
JPMorgan Chase & Co Enterprise and Small Business

Sarah Bowles
JPMorgan Chase & Co.

Andrew Choi
City of LA

Shannon Hoppes
City of LA, LA Chief Procurement Officer

Carolyn Hull
City of LA Economic and Workforce Development Department

Lisa McShane
Los Angeles Dodgers

Kecia Washington

Marquita Thomas
LA LGBT Chamber

Miranda Rodriguez

Miguel Cabral
LA Metro

Maria Camacho
Los Angeles Rams

Bob Graziano
LA Sports & Entertainment Commission

Stephen Cheung

Peter Gutierrez
Latham & Watkins

Lily Rocha
Latino Restaurant Association

Brooke Lauter
Lauter Communications

Amber Meshack

Jon Vein
Los Angeles Convention and Tourism

Theodora Oyie
Mindful Integrations

Sharon Coleman
National Association of Minority Contractors

Priscilla Chavez
National Association of Women in Construction

Schenae Rourk

Darnell Tyler

Glen Herold
NFL West

Mike Castillo
Office of Councilmember Curren Price

Morgan Sutton
Office of Councilmember Krekorian

Lilly O’Brien
Office of Supervisor Holly Mitchell

Tricia Carey
Port of Los Angeles

Michael Mahdesian
Servicon Systems, Inc

Victor Parker
Small Business Administration

Brad Cox
Trammell Crow Company

Donna Ruff
Union Bank

Effie Turnbull Sanders

Dr. Manuel Pastor

Dr. Michelle Turner

Dion Jackson

Jennifer Ito

Sabrina Kim

Sonya Blake
Valley Economic Alliance

Dorene Dominguez
Vanir Construction

Nadine Watt
Watt Companies